April 30, 2015

Enhancing Customer Data Reduces Costs, Risk and Improves ROI

Enhancing customer data reduces costs, risk and improves ROI

 

Basing your marketing strategy and content on data is a sure fire way to guarantee that your marketing communications resonate with your intended audience. Failure to gather data and then use this as the foundation for all subsequent marketing decisions will mean that much of your money and time risks being wasted.  Be targeted. Be relevant. Be successful.

Marketing data allows you to build a picture of the needs and circumstances of your customer base. In today’s data heavy world – over 97% of the world’s data has been created in the last two years – it is a resource that you cannot afford to neglect. Whether your company operates in a B2B or B2C marketplace, data is an incredibly powerful tool that can transform the effectiveness of your marketing communications. It is possible to interpret various pieces of information about your customers from relatively small amounts of data.

By enhancing customer data, you achieve a clearly defined picture of each customer, it allows you to build relationships with each customer based on communications that develop a customer’s trust in your brand. Direct mail campaigns, like any other marketing channel, rely heavily on high quality data to ensure a strong return on investment (ROI). As a result, it is also important for companies to maintain the quality and accuracy of their data. So, as part of offering a service delivering cost effective and appealing mail campaigns, Romax assist customers in maintaining the quality of data at their disposal.  A typical problem for companies collecting customer data is when people move house.

 

According to the Office of National Statistics, 4 million people move house every year! Clearly, this fact can have a huge impact on a mail-based marketing campaign. In fact, we consider that the vast majority of data is rendered useless after three years. Fortunately, Romax are able to identify and remove inaccurate data and ensure that your time, effort and budget is spent marketing to genuine prospects.

Our Customer Data Enhancement service can add further key details to your customer database. This service allows companies to identify key characteristics of a target audience; those most likely to drive customer acquisition. The Customer Data Enhancement Service leads to costs being saved, a more powerful campaign and as an added bonus – compliance with the data protection act. Various information such as an individual’s age, sex, marital status and even financial stress can be added to your existing data. See Example Report HERE

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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April 27, 2015

On Demand Print Services

What are the benefits of on-demand print services?

If you’ve not heard of it before, on demand printing means only producing copies of a piece of literature, whether that’s flyers, posters, brochures or member communication, in small quantities as and when you need them.  You simply print what you need, when you need it.  It’s something that developed after the advent of digital printing, since previously printing single copies with traditional technology wasn’t economical.  It’s no wonder then that many smaller presses have replaced their traditional printing equipment with Printing on Demand equivalents.

Larger publishers may also use this method in certain circumstances, and so do a number of academic and university publishers.  The business benefits Printing on demand means completing communications “to order” – this boosts cash flow and reduces costs, not least because you don’t have the upfront expense of plate creation.

 

Delivery also has a quicker turnaround, especially given the shorter set-up times, and there is no need for upfront capital investment.  It also means you are more able to focus on the bigger, more regular communication campaigns. With this type of digital printing, you can produce weekly, monthly or even daily communications to those who belong to your organisation.  After all, your members are your organisation’s life-blood. Regular, engaging and accurate communication shows you are committed to your memberships all the time, not just when renewals are coming up. The right communications at the right time boost and help retain those who matter to your organisation most.

The other great thing about on demand printing is that it takes the guesswork out of predicting how many copies of a document your business needs. Inaccurate forecasting can be expensive in the extreme, but this way you only pay for what you order. Another way risk is reduced is because you can make frequent changes to your document or book’s design or content. This even allows for test marketing and relatively swift changes – not something offered by traditional printing methods.

What’s more, printed matter can take up quite a lot of room, but printing on demand removes that headache. You won’t need room to store unwanted materials. This also reduces handling and storage costs.

Use Romax for made to measure communications  With a range of blue-chip clients, membership organisations and NHS Trusts, at Romax we have the infrastructure, quality control processes and staff to deliver your on demand printing services accurately and on time.  We’ll create the solution for you that makes your members feel valued.

 

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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April 24, 2015

Leveraging your Marketing Partners for Success

Leveraging your marketing partners for success – Time to ‘check-in’ more often.

In many areas of life, you are expected to work through a standard, proven process, for example when checking in at an airport. It’s often a clear and sensible way to work, yet if you were to apply the theory to a business situation, how often does it simply not happen that way?

Take a single company who supplies your business in one area and consider the relationship that could be developed from this. Do you take time to check-in with them and find out what is happening in their field of business and then consider how such advances could offer valuable help in a step forward for your own organisation? A development in one area might be used as is, or could easily form the germ of an idea that could be of value in a slightly different context.

Understanding the key changes in their working environment, and being regularly updated on news and other developments within their field of influence, is an exercise well worth undertaking. It may even be time for a comprehensive review of your business and the services offered to it. Many companies and organisations still tend to operate on a default setting of “this is what we’ve always done and it’s worked pretty well in the past”. Others mistake the process of a review as a need to change everything. The truth surely lies comfortably between these two extremes.

Working to both engage with your marketing partners as key suppliers, and then to operate in tandem with them, can bring a new and more open attitude to the relationship. As with a tandem bicycle, you can then work in partnership to create a combination that operates more effectively, when both using and focusing all the available strengths. As a prime example, your direct mail provider can offer the expected range of such services. However, through their marketing knowledge, and a wide range of skills and know-how, added to the expertise they have gained in many business areas, you could well leverage a greater advantage from the partnership you already have with them simply by taking the time to appreciate everything they could bring to your business’ table.

Azim Premji, head of global multinational Wipro, expressed the point clearly when he said: “The important thing about outsourcing… is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles”. It’s worth taking his words and then building them into the ethos of your business.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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April 13, 2015

You Little Devil – Direct Mail

Are you a little devil or a sharing Angel?

Great success and a fantastic response was seen from our latest customer cross media communication this last week with the sharing of 6 naughty little treats sent out via direct mail to our clients; both thanking them for being great clients and to demonstrate how a truly personalised mailer builds online feedback and increases brand interaction.

Messages were directed to the recipients based on their gender, with female recipients receiving a message more attuned to their gender and vice versa for male recipients.

Femaleback  male

To share or not? There were more reported Angels, unsurprisingly, but the online activity, increase in client communication and retention of information from clients showed how successful this can be.

Bunnies 5Bunny pack

Creating a QR code to drive the recipient to a Romax web landing page that showed them what was inside the received pack prior to them opening it, allowed them the opportunity to ‘decide’ whether to open the pack in the office (and risk sharing the goodies) or sneaking it home in their bag to consume alone!

Tweeting #romaxbunnynotshared or#romaxbunnyshared provided an online running tally of recipients for a bit of fun and further interaction.

Direct Marketing needs to engage clients and get them thinking positively about you and further engaging with you as a result. Fundamentally we practice what we preach, mainly demonstrating how personalised direct marketing whether electronic, printed or as part of a cross media campaign does greatly enhance retention and brand recognition. A good message and a little thank you goes a long way.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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