March 30, 2015

Further Equipment Investment – Mono Digital Press Nuvera 157

Xerox Mono Digital Press Nuvera 157 installed at Romax.

Nuvera 157cNuvera 157

As a leading digital print and mailing services supplier, Romax are well known for our continued investment in the latest equipment to ensure that our client work is produced to the highest quality in the most efficient time.

Operating in a fast-paced direct mail marketing market, Romax need to meet often very tight deadlines to ensure that our client’s work is despatched on time. Continued investment in the very best equipment is always demonstrated by Romax, and this latest investment continues to remind our clients that they can rely on Romax to provide one of the very best mailing house and print and fulfilment services in the UK

This investment added to our already extensive array of mono and colour digital presses means that we can produce 100,000’s of items per shift and millions of items per week.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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March 27, 2015

How to grow your consumer brand

From Small Acorns – How to grow your consumer brand

In the early days of a start-up business, you are primarily concerned with just staying afloat and getting your idea off the ground. Once that has been achieved, however, thoughts begin to turn to how to grow your consumer brand.

According to Forbes the best way to grow consumer product brands is to take a broader view of your market, don’t limit your market by your own views. How do you, however, find this new market?

Here at Romax Marketing, we have a range of products and services to help you do just that.  Support and advice during your early days working with us, we provide you with a programme of bespoke advice and support based on data analytics designed to aid the development of your business. This can take many forms; it may be advice on how best to communicate your brand message or how you should use your offering to convert prospects into clients.

Whatever it is that you need, you certainly won’t be left feeling alone. Our data driven approach to your marketing needs means that you can squeeze every last drop from your budget because none of it is wasted. The data we provide shows clearly what is working and what isn’t as well as a sector by sector performance, making it easy to hone and refine your marketing approach as you go along. Use our experience.

Over the years we have built up extensive experience of marketing start-ups, which means we have already seen all of the potential pitfalls that are out there to catch you, and we can help you avoid them. Teaming with an experienced partner such as ourselves can help drive an unknown start up brand to considerable brand visibility heights, and quickly. In this digital age direct marketing is often overlooked in favour of social media, but the reality is that a well thought out direct mail campaign can help to connect with potential customers more effectively, particularly if you employ personalisation for each prospect or client.

Everybody loves to see that extra effort when they are being marketed to, and it really does help you to be memorable. We will help guide you through creating the perfect customised data driven marketing campaign that makes your customers feel special and bring in the kind of results that you are looking for. Using the best supplier to help meet those needs is critical.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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March 25, 2015

Small Print, Big Impression – Helping Start Up a Consumer Brand in the UK

Small print, big impression – Helping Start Up a Consumer Brand in the UK

Getting started in business, particularly launching a consumer brand in the UK is a daunting and yet exciting prospect. Your focus must remain on the core product or service, ensuring that you keep a strategic overview of the business, not getting tied up and bogged down in the minute detail. Understanding your key market is absolutely critical. As a start up, you will have limited historic data to work with so understanding your market and using an expert in marketing data to help you understand that data is the key for growing your future business in line with your strategy.

Growing competition and the rise in electronic marketing has resulted in a tougher business climate. These days it’s simply not enough to be offering your goods and services through shop front premises alone, or exclusively through your website. Multi channel communication cross media, that allows your customers to get the same exemplary service no matter what medium they choose, is now critical to continued business success.

Take a look at three reasons why you need a single agency to get your message out there effectively.

Seamless Communication: If your customers find that your direct mail offers a promotional discount they can’t get via email, or that there’s an in store offer that isn’t available through your website, they’ll just go elsewhere.

Synchronised Branding: is essential, which is why a single agency is often the best option. They will know exactly what’s being offered to your audience, maximising the chances of a smooth transition between mediums, which is vital to continued engagement.

Reduced Cost: Almost invariably the bulk of the costs involved in synchronising retail and marketing services lies in the initial planning and development stages. Opting to contract with a single agency to undertake all aspects of the work ensures these costs are minimised, giving you better value for money.

When you’re starting a consumer brand in the UK, there’s enough to do without spending large amounts of time and energy managing your outside contracts. By selecting a suitably experienced and skilled agency to get you the outcomes you want, it’s possible to delegate the work confidently, knowing it will be done to an exemplary standard. Marketing is now such a complex area to navigate successfully that outside help is often essential. Using a specialist agency to achieve your marketing objectives affordably is frequently a successful solution.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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March 25, 2015

Royal Mail wholesale announce their first promotion

Royal Mail Wholesale announce their first promotion. Their Customer Growth Incentive Promotion is a great opportunity designed to help you to grow your business.

This promotion is for you to use mail to test new markets and marketing approaches or to supplement your multi-media campaign.

By sending incremental volumes that qualify for the Promotion, you will have the opportunity to earn a 2.5p postage credit for each qualifying incremental mail item that you sent during the promotion period and that Royal Mail has verified.

The campaign runs from 26th May to 31st July 2015 and is available for new incremental letter volumes between 20,000 and 1 million items in one campaign.

For further information about how to apply and the terms and conditions, please visit the Royal Mail Wholesale website at Don’t forget, this promotion is limited and managed on a first come, first served basis, so act now to give your advertising campaign a helping hand from Royal Mail Wholesale.

 Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us:, +44 (0) 20 8293 8550.

March 23, 2015

Boost export sales to the UK

Boost export sales to the UK

The UK is a member of the G8 with one of the world’s largest economies, has a population of almost 65 Million people, with a GDP of $2.435 Million which is $37,444 per capita. According to the United Kingdom’s Office of National Statistics (ONS), 83.4% of all imported goods are purchased in England, with the remainder split across Wales, Scotland and Northern Ireland. The gross disposable income left over after key purchases have been made) per household per capita as a UK average is £16,791.

Taking advantage of a multi-trillion pound economy, to boost export sales to the UK is, therefore, key to the overseas expansion and of any expanding business looking to take advantage of a mature consumer market always looking out for the next ‘big thing’. How do you gain a foot hold into the UK Market?

if any, companies have unlimited resources to put into marketing. They need a carefully targeted approach, with as little waste as possible. No surprise then that the most cost-effective and efficient way to enter the UK market is through a carefully thought through marketing plan. A Plan that takes all elements of the UK marketing into account BUT is tested and proved, from a data analytical perspective. It allows companies of all sizes to focus their efforts where they are most likely to yield results. It’s a practical approach based on testing and learning as you go. Find out what works – and do more of it.

A good direct marketing campaign not only brings you results now, it allows you to build a relationship with customers that will serve both you and them in future. The best cross media campaigns are based on an in-depth understanding of their target market. They work because they are personal.

You need a marketing expert with years of experience under its belt to really do this well, one that is a wizard with data and can tease out the important points others miss. It’s a highly skilled art. You may also want a 360-degree approach that will deliver campaigns across mobile, web and print from a single source. Romax are tried and tested at using both on and offline personalised marketing.

Romax can deliver your campaign with maximum impact, and will help you deliver your marketing on a budget – setting realistic targets, and then helping you reach them. Romax is a specialist in data-driven direct marketing. They are experts in data management and with every campaign that is sent out, data is enhanced to make the next campaign even more effective. Clients come back over and over again for one simple reason: Romax deliver what they promise – direct marketing campaigns that work.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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March 20, 2015

Remove the Barriers to Communication

Remove the Barriers to Communication – Let customers interact with their mail.

Direct mail can be a highly effective tool in advertising: it allows you to connect with both your existing and potential customers in a personalised, meaningful way. However, one perceived disadvantage of this form of advertising is that it can’t be used to generate measurable results. But is this really the case? Thanks to QR codes, the answer is a resounding ‘no’! By incorporating QR codes into their promotional materials, businesses can encourage viewers onto the web, thus capturing statistics such as web-page traffic and on-page user activity.

Bridging the gap between the offline and online worlds in order obtain measurable data is impressive, but it’s not the only thing QR codes can be used for. Direct mail is already a powerful tool for getting readers to sign up to a service or website or even to place an order. QR codes make it much easier for them to do so: rather than having to find the company’s website based on their promotional material, a prospective customer can simply scan a QR code and be taken straight to the sign up page or orders page. The immediate convenience of QR software can drastically increase the uptake of products or services when used in conjunction with effective advertising.

Nor is direct mail the only form of advertisement to benefit from these codes: they can be used in conjunction with any form of physical advertising to direct viewers onto the web. One shopping mall in Singapore – the VivoCity mall – hired mascots dressed as shopping bags with QR codes emblazoned on the front to run around their mall. When curious shoppers snapped the QR codes, they were taken to a promotional web page where they had the chance to win real-world prizes, thus netting the business valuable data and creating a fun promotional activity for customers.

Every day, businesses come up with new ways to make use of QR codes. By combining them with the power of direct mail advertising, your business can get ahead of the curve and take advantage of this exciting new trend as its taking off!

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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March 18, 2015

To build a great working relationship, involve the marketing experts

To build a great working relationship, involve the marketing experts


To make the most of your business, you need every element of it all to be operated as efficiently as it can be; a principle that also extends out to your relationship with your suppliers. Just as the ‘Just in time’ concept helped revolutionise the efficiency of the automotive industry, engaging with specialist providers as partners rather than suppliers can help increase engagement in your marketing drive.


Treating your business relationship in this way involves allowing your marketing partner access to certain information about your company, and while this may be something of a scary prospect, it is necessary if you want to get the very best results that you can. For specialist providers like us here at Romax, understanding the fundamentals our clients’ businesses is a vital part of us being able to provide the kind of service that will help drive their efforts forward. The ability to put forward the salient marketing information and to advise on the best method to proceed with an upcoming campaign can shape just how well it does.

When it comes to campaigns like direct mailers, what companies are looking for is return on investment and the way to maximise this is with a campaign effort tailored to the needs of the customers you are targeting. The best way to achieve that is to have a partner on board that truly understands your business and can give you marketing advice designed specifically around that. As they say, knowledge is power, and here it is the power to drive your marketing effort to new heights.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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March 16, 2015

The Marketing Plan: How far in advance should you plan?

The Marketing Plan: How far in advance should you plan?


Marketing your new product or service can be a tricky task. It is not enough to create a strong marketing pitch – you also have to time your strategy correctly to maximise its influence. If you do not give yourself enough time to execute your plan properly, your great product may never make a real impact on its target market.

Timing your campaign The marketing life cycle of any product begins and ends in the same place: with the buyer. Until you know who your audience is, you will not know how to sell your product. Once you have your target customer clear in your mind, you can work out the best way to communicate with them.  The problem is, any media you decide to use to connect with your potential buyer will have its own set of time sensitive requirements. Say you want to launch at the next big trade show – you now have to be sure you have your entire marketing plan focused to peak on that date. Perhaps you want to launch a print advertising campaign, in which case you will be beholden to publication schedules.


Trying to figure out the best way to time your marketing strategy can quickly become a headache. With deadlines looming, it’s common for businesses to panic and throw together poorly constructed promotional plans that do not make a meaningful impact in the market.  This is where Romax can help.

Since 1997 we have been a leader in the field of direct marketing. We understand the timing of campaigns inside and out, and so can guide yours in the fastest, cheapest and most effective way. Even at short notice we know how to maximise the effect of your promotional efforts, ensuring your product gets the perfect launch at the perfect time. Giving your marketing plan the correct schedule is not always easy. Trust the experience of Romax to execute your campaign with the perfect timing.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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March 12, 2015

Variable DATA and Variable IMAGE Printed in Full Colour on Envelopes

Variable DATA and Variable IMAGE Printed in Full Colour on Envelopes

Short Run Litho Printed Envelopes may become a thing of the past. After detailed investigation and testing Romax has invested in an in-house colour envelope printer which offers full variable data and variable image printed in full colour on envelopes.

What does this mean to our clients?:

  • Your full colour marketing message can now be printed on your envelopes.
  • Logos on short run mailings can now be printed to add Brand Presence truly reflecting your corporate/organisation brand.
  • No need to print large litho runs on envelopes: remove the risk of wastage due to brand changes or stock expiry.
  • FULL Image variability AND Text Variability so messages and pictures can now be printed on the outer envelope to the recipient AND match the internal matching items too.
  • In certain circumstances, faster turnaround on short run colour envelope over print.
  • Cost Effective Marketing – we can create more variation and target clients more accurately on smaller data splits without affecting overall price

Data Driven Direct Marketing can now extend to the outer envelope as well as being contained in the mail piece and internal elements. Get one step ahead of your competition by gaining the attention of the recipient – your target client – by attracting their attention with relevant text and image use so that they open and react to your campaign quickly.

If you would like samples of print or would like to discuss the possibilities for future marketing campaigns, contact our client services team: on or call +44 (0)20 8293 8550

Technical Information

M1 Details

M1 More

Romax Invests for Future Growth:

This further investment by Romax follows the recent investment in the latest iGen 150 digital colour press , Horizon cross folder and new Guillotine, Brand New IT infrastructure and the investment in Photo Book Print on our consumer brand:

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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March 10, 2015

Marketing Glossary of Terms


Welcome to our Marketing Glossary of Terms from Romax. This is intended to assist you in working with us. We try hard to avoid jargon, but there will always be a phrase or two that slips in! If you would like clarity on any please contact

Phrase or Word Meaning or Interpretation


Any paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor’


Application Program Interface – an abbreviation of application program interface, is a set of routines, protocols, and tools for building software applications. The API specifies how software components should interact and are used when programming graphical user interface (GUI) components.


Usually 3mm or additional image printed over the edge of the final print size, so that when the printed paper is cut to size, there is no ‘white’ border around an image that should print to the paper’s edge.


Buy One Get One Free


Business Reply Envelope (Freepost Envelope) Often included in a marketing campaign, particularly a Charity based DM piece requesting donations. A pre-printed envelope with a Royal Mail Business Reply Services licence which prompts a charge to the mailer NOT the donor.


From a marketing context, a campaign can be a single contact point covering a single show, or a project covering months or years around a product or product range. A campaign normally however, is a smaller segment of an overall marketing/business plan with a specific target involved based on the investment made. A return on Investment (ROI) would usually apply to an individual campaign.


4 colour printing process – Cyan, Magenta, Yellow , Black

Cold List

A database of individuals be they B2B or B2C of potential clients or buyers of your product service that have NOT shown previous interest or past lapsed/purchases of your service/product, but have a strong likelihood of having an interest.

Crop Marks

Crossed lines placed at the corners of an image or a page to indicate where to trim it are known as crop marks.

Cross Media

Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. The material can be communicated by any mass media such as e-mails, letters, web pages, or other recruiting sources.


A date set in the diary that is agreed by the client and supplier as the point in which a campaign should reach its target audience.

Deceased Data Register

A database of demised individuals that have recently passed away. This database is used to ensure that communications are not sent to deceased individuals, which can upset other family residents upon receipt.

De-Duplicate (De-dupe)

The analysis of databases that may contain duplicate records within the same file or where there is a chance that data may be contained in multiple data files where only one record is required. Software is used to compare using varying levels of matches on chosen criteria to confirm an exact match or a probable match.

Digital print

In digital printing, an image is sent directly to the printer using digital files such as PDFs and those from graphics software such as Illustrator and InDesign. This eliminates the need for a printing plate, which is used in offset printing.

Digital Proof

Preparing a sample of printed output on a computer printer before the job is printed on a commercial press.

Direct Mail

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience.

Direct Marketing

‘An interactive system of marketing which uses one or more advertising media to effect a measurable response/and or transaction at any location’.

DPI (Dots Per Inch)

Number of printed dots printed per inch of paper – a measure of print density. The more |DPI the higher the resolution/definition of the print.


Downstream Access –  mailing services provided by competitor to Royal Mail and then handed back to Royal Mail for final stage of delivery.


Digitally printing to two sides of one sheet.


Messages distributed by electronic means from one computer user to one or more recipients via a network.

Gross Profit

A company’s revenue minus its cost of goods sold. Gross profit is a company’s residual profit after selling a product or service and deducting the cost associated with its production and sale. To calculate gross profit: examine the income statement, take the revenue and subtract the cost of goods sold. Also called “gross margin” and “gross income”.


Grams per Square Metre’, It’s a measurement of paper weight which allows for printers to be far more precise than they could be with woolly terms like ‘thick’, ‘thin’ and ‘kinda in the middle’. As the name suggests, it tells you how much a square metre of the paper or card you’re using would weigh.

iGen 150

The most recent digital colour press released by Xerox. The quality of print combined with the range of paper size up to to 6pp A4 means increased versatility and quality for colour variable digital print.


The Application of Mono or Colour Ink ‘sprayed’ on to paper product in varying dpi (dots per inch).

Litho print

Oil and Water Don’t Mix – Lithographic Print

Loss Leader

A retailer or vendor deliberately losses out on any profit from one promotion in order to gain footfall or spend on other items not in a sale or promotion. So making a loss on the individual item, yet making an overall margin on the total spend from the consumer. A strategy not risk free but loss leaders tend to be well planned.

LPI (Lines Per Inch)

Number of printed lines printed per inch of paper – a measure of print density. The more LPI the higher the resolution/definition of the print.

Mail Mark

A 2D barcode used to track and sort mail.


Mailsort was a five-digit address-coding scheme used by the Royal Mail (the UK’s postal service) and its business customers for the automatic direction of mail. Mail users who could present mail sorted by Mailsort code and in quantities of 4,000 upwards (1,000 upwards for large letters and packets) receive a discounted postal rate.


The difference between the sale value and the costs of the business and other expenses.


The chosen channel to market or advertise media can be any form of method of portraying a message, often split into below the line and above the line, Above the line being media that is not data driven, and below the line being data driven. Increasingly given data and modern technology, there is increasing Cross Media or through the line marketing which uses data mainly as the route to drive personalised messages, but also non personalised messages through socio-demographic data analysis.


Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from mobile phones.

Movers and Gone-away Data

A database of individuals that have recently moved address or gone-away (left) their previous registered address. Very often individuals only advise the absolute essential utility and finance companies of their relocation and other organisations are often left in the dark. Using this database enables marketeers to remove these individuals so reducing their marketing spend on non-recipients. A further addition of this database in some circumstances is to track the person to the new address for onward marketing communication.


Online Business Account – Solely for clients with direct postage accounts with Royal Mail.


Postcode Address File: Owned and managed by Royal Mail, this contains all 20 million UK addresses and is used as a reference tool for data accuracy and data capture.

PDF Proof

A PDF Proof is a ‘Portable Document Format’ file that gives a fairly good idea of what the finished print should look like. They are typically used in order for a client to check text, images and layout before going to print.

PPI (Pixels Per Inch)

This is screen resolution density of the image on the screen.

PPI (Printed Postage Impression)

Postal indicia depicting postage paid on account, can be used for additional marketing touch point.


Personalised URL (Uniform Resource Locator) or location address on a computer network – particularly used via the internet.

Response Management

A successful marketing campaign, will lead to responses. Handling these responses in terms of physical receipt, opening, scanning, and capturing of the content, data, banking and additional fulfilment as a result of the response is a task suited to some organisations and based on volume. Many mailing houses manage mail response and return as well as outbound communications.


Red, green blue – usually monitors or screens are set to this resolution.


Return on investment (ROI) is the benefit to the investor resulting from an investment of some resource. A high ROI means the investment gains compare favourably to investment cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. In purely economic terms, it is one way of considering profits in relation to capital invested.


Experts in Data driven direct marketing, cross media, personalised digital print and direct mail.

sales promotion

A range of tactical marketing techniques, designed within a strategic marketing framework, to add value to a product or service, in order to achieve a specific sales and marketing objective.’


A name and address of an individual(s) – usually the purchaser(s) of the marketing campaign to test the fall to earth date and quality of the marketing piece/campaign, added to the supplied data prior to supply to the agency/mailing house.


Digitally printing to one side of one sheet.


Short Message Service (SMS) is a text messaging service component of phone, Web, or mobile communication systems.

Strap Line

A Call to Action on a carrier sheet or envelope aimed at prompting the recipient to act on receipt of the marketing piece.

Warm List

A database of individuals be they B2B or B2C of potential clients or buyers of your product service that has shown previous interest or past lapsed/purchases of your or similar products.

Wet Proof

A Wet-Proof is a printed proofing page of your file/s. It is printed on the actual paper that will be used on your project; with the actual inks that will be used on the final press run. It requires special set-up on press and special plate output which makes it a pricier proofing option. However, this type of proofing process yields the best colour proofing result. Wet-Proof is an option especially recommended on projects that are critical on colours. This includes art books; museum quality projects and photography books.

March 9, 2015

How can I improve my company meetings.

Are you the planner of the monthly or periodic company or department meeting? Do you often ask “How can I improve my company meetings?” They can be deadly dull if you’re not careful. You know the drill. A bunch of talking heads line up to give people company information. People are interested, but the most effective meetings woo their attention with thought-provoking questions and answers, audio-visuals and participation. These tips bring you success.


An article in the Wall Street Journal, several years ago, stated that managers would save eighty percent of the time they waste in meetings if they did two things correctly. The first was to always have an agenda. The second was start on time and end on time. I’ll add that you need to allot each speaker the amount of time necessary to cover their topic. Hold them to their time limit – nicely.

Diversify your presentation methods.If every speaker talks to the audience, in lecture format, even interested heads soon nod. Ask people to talk in small groups. Use audio-visual materials such as overheads, Power Point presentations and pictures BUT make them relevant, easily absorbed and with FEW words and more images LISTS AND TEXT are boring – keep them to the notes not the presentation. If you’re talking about a new process, show your employees before and after parts. Pass around positive customer surveys and comment cards.

Start your meetings, presentations and training sessions with an ice-breaker or warm-up activity. In a large meeting or a short meeting, the icebreaker can be a single question that gets people thinking and talking with their neighbour. As an example, ask a question that causes people to raise their hands. The length of the ice-breaker depends on the length of your meeting, so plan wisely.

Invite guest speakers for audience participation and excitement. Your customers have lots to say to your workforce about their needs and quality requirements. One client organisation that partners with non-profit, charitable associations features guest speakers from the organisations that receive their donations. Speakers from organisations that your employees support financially are dynamite.

Encourage questions to get a dialogue going. Ask people to write down their questions in advance of the meeting and during the meeting. Allow time for questions directed to each speaker as you go. If you can’t answer the question immediately and correctly, tell the people you’ll get back with them when you have the correct answer. If questions exceed time, schedule a meeting on the topic.

 An often-overlooked, but very important, successful meeting tactic is to ask each speaker to repeat out loud every question he or she is asked. The person asking the question then knows the speaker understood the question. Other people attending the meeting can hear and know the question, too, not just surmise the question – perhaps incorrectly – from the speaker’s response.

Set goals for your periodic meeting. You can’t present every aspect of the company’s business during a one hour meeting. So, decide the important, timely issues and spend the meeting time on them. Take into consideration the interests of the majority of the attendees as well. Remember, you have other methods for communicating company information, too. It does not have to take place at the meeting.

Formulate the agenda Identify the needs and interests of the majority of the participants. Start with good news that will make the attendees feel good. Vary the order of the speakers on the agenda each month. You don’t want people bored by sameness. Distribute important items across the agenda so people don’’t tune out the end of the meeting, or think the final items are less important.

Organise the physical environment so that people are attentive to the meeting content. No one should sit behind or to the side of your speakers. Make sure there are seats for all attendees, and if taking notes is required, a surface to write on, too. Make sure visuals are visible and that people can hear. You may need to use a microphone. You can pass props or samples around the room for viewing.

Never underestimate the power of food at a meeting. Food relaxes the atmosphere, helps make people feel comfortable, helps people sustain positive energy levels and builds the camaraderie of the team. Ensure you meet the diverse needs of your group with the food you serve. As an example, offer fruit and yoghurt in addition to donuts and offer vegetarian food.

Give them a souvenir. For every meeting, give your attendees something to remember the message. For face-to-face meetings, try a bookmark, picture or marketing leave piece. For online meetings, send them a pertinent link, YouTube video link or related image or .gif. After all, everyone loves presents.

Gamify it. Everyone loves games, so why not include them in your presentations? For big events, rent audience response systems that enable real-time feedback, polling and Q&A. For small meetings, play a few icebreakers and team building games during the meeting.

One of the key things about meetings is to remember that we all have limited attention spans. The meeting must be relevant and have a genuine purpose. Too many meetings don’t allow time to actually do any work, too few meetings mean communication across the organisation and outside of the organisation will suffer and moral will drop.

Fun, Relevant, Timely and Organised.

Romax supply data driven direct marketing print and cross media communication to UK Companies International Companies seeking to grow or introduce their product or service to the UK Market. We try to practice what we preach!

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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March 6, 2015

Two Sides Press Release

The is an extract from a recent ‘Two Sides’ Press release. We welcome discussion around this subject so please do let us know how you feel.

Two Sides

Two Sides launches new global initiative to stop the use of misleading “go green – go paperless” environmental claims

New research reveals major global corporations are still flouting regulations put in place to protect consumers from misleading marketing claims.


New research, commissioned by worldwide lobbying organisation ‘Two Sides’, has revealed that major global corporations are still using inaccurate and misleading environmental claims to encourage consumers to ‘go paperless’ and switch from paper-based to digital communication.  This is despite legislation being introduced by the advertising standards authorities to protect the consumer from being misled.

The survey, undertaken in February 2015, showed that in the UK, there is still a significant proportion of financial service organisations, energy, gas and water suppliers and telecoms businesses that are still making false environmental claims. Similarly, research in the US shows a similar picture with half of the leading Fortune 500 companies in the same sectors were doing the same.

“This is extremely frustrating and unacceptable,” says Martyn Eustace, Chairman of the ‘Two Sides’ initiative.  “The fact that marketers in some of the most high profile corporations in the world are still using unsubstantiated and misleading environmental claims to persuade consumers to switch from paper-based to cheaper electronic communication is outrageous.  Many consumers still have a strong preference for paper but they are being manipulated by a lack of clear and accurate information, when in fact paper, based on a natural, renewable and recyclable resource, should be considered as a highly sustainable way to communicate.”

He continues, “This behaviour must be tackled and we are therefore going on the offensive once again to educate and inform those responsible of their misconduct and to ensure that such organisations don’t continue to flout the law and mislead their most important asset…their customers.”

Two Sides will be engaging with companies in Europe, the USA, Canada, South America, South Africa and Australia, who have either reneged on undertakings to stop using misleading environmental claims or are now again claiming that switching to online billing and communication is better for the environment without supplying verifiable supporting evidence.

Original UK research completed in 2012 revealed that 70% of Telecoms businesses, 43% of the major banks and 30% of utility companies were all making inaccurate claims about the environmental benefits of switching from paper to digital communication.  However, when challenged by ‘Two Sides’, 82% of these companies changed their marketing messages.

In North America, Two Sides has also been successful in converting 30 of the Fortune 500 companies in the same sectors and is in discussion with a further 25 organisations who have yet to comply.

Eustace continues, “Consumers should not be mislead and encouraged to go ‘paperless’, when in fact it may be the sustainable way to communicate. It is just not acceptable to use misleading ‘green’ marketing to encourage customers to receive their bills or communications online, claiming that this is ‘better for the environment’. The majority of these claims are unsubstantiated and the term ‘paperless’ is also disingenuous as many consumers resort to home printing to ensure a permanent hard copy.”

Two Sides maintains that the linkage made between switching from paper to electronic services and helping the environment not only creates a misleading impression about the sustainability of print and paper but, as these claims are also unsupported by facts, they contravene the latest UK CAP code, (Committee for Advertising Practice), flout guidelines by the US Federal Trade Commission and CSR Europe (the leading European business network for corporate social responsibility), and the UK Government department DEFRA.  

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