January 31, 2015

List Management How Ready are You for Your Campaigns?

List management how ready are you for your campaigns?

You may be wondering who some of the people on your database actually are, how they came to be there, whether they have changed their address – or name – have moved, and so on, when did they last purchase or donate, let alone interact with you an organistion. You might be curious whether they actually remember you, know much about you, recall how you came to be bound together.
Whenever your business period of trading is, your data is the most important asset, but unfortunately not the most cared for asset. It’s vital at any time, to be working  with and investing in your data lists, so that you can trust, that they will deliver the live prospects so vital to your success during your busy period. Now is the time to make your data the valuable asset it should be.

This is where our experienced and professional team here at Romax truly come into their own. For almost twenty years now, we have delivered the standard of data that makes a campaign, rather than leaving you with the kind that can simply break one. We know, that inaccurate data can be disastrous to the results.

We are committed to delivering the level of clean and accurate data that you should always demand. We look at key areas, such as ensuring the accuracy of both postcodes and address formats, considering movers and gone-aways, and of course, mortality registers. The Romax team uses our wide experience with data mining, manipulation and aggregation techniques to build and deliver clean and accurate data, which is reliable and ready-to-use; thanks in no small part to our unique 22-point check on all data that we receive.

Our aim is to help you gain the maximum return on investment during your key business season – and year round. This is done through the development of strategic direct marketing plans across all the media channels you choose to use, to support your carefully-crafted creative activities.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 30, 2015

How multi-channel marketing is driving sales growth

How multi-channel marketing is driving sales growth

Increasing numbers of advertisers are using a multi-channel marketing approach to drive customers in store and online. This type of multi-pronged approach involves marketing through multiple channels, for example, through SMS, loyalty cards (for data collection), direct mail, and email.

With this integration of traditional and modern media, and outbound and inbound methodology, increased sales success is being found. A greater percentage of retailers are increasing their spending on traditional direct mail and print solutions, to personalise messaging to their potential customers. So using the data that retailers have collected using their own computer system, they can use traditional direct mail to send out focused and personalised offers or advertisements.For instance, if a healthcare retailer has a loyalty card system and this shows them that one of their customers frequently buys baby food, they could send them a voucher for other baby products. When the customer receives this, they will be happy for the offer, rather than being annoyed by poorly targeted mail.

With specific voucher codes printed on advertisements, there is now much greater traceability when it comes to direct mail or printed campaigns. This means you will be able to clearly see your ROI and make ch anges to your campaign as necessary, giving you an improved response time to the changing market and improving your ROI.

At Romax, we provide comprehensive marketing services through all channels. We handle every aspect of your marketing campaigns, from data and design through to printing and delivery; our detailed approach is done in-house so your marketing is both effective and reasonably priced. As well as providing data services and printed direct mail marketing, Romax now offer seamlessly integrated SMS and email campaigns. So instead of subcontracting out all the different parts of your campaign to different companies, Romax provides the entire multi-channel marketing campaign using a single system. This makes it easier for you to achieve synergy between all parts of your campaign.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 29, 2015

Top 500 biggest print companies

Romax Marketing & Distribution  – One of the UK’s Top 500 biggest print companies, according to PrintWeek, after they released their annual publication listing the most successful UK based print companies.

It is a reassuring fact for any client when their supplier is successful, it means that the company they entrust their work too is a leader in their industry, has a clear vision and provides a service that is sustainable, profitable, and with the future very much assured. Romax have successfully achieved high ranking in the top 500 biggest print companies in the UK. Our status in terms of sales achieving position 454 in the top 500, it is important to place this in context – see stats opposite, that there are 10,500 print companies in the UK so that places Romax very much in the top 5% of Print Business in the UK.

TOP 50

Even more pleasing for Romax, was to be recognised for our ‘Growth in Operating Profit’ reaching position 34 in the Top 100 companies so achieving top 1% in this category.

TOP 10

It doesn’t stop there either! As we achieved the TOP SPOT as joint 1st with 6 other companies for our ‘Return on Capital Employed’ at a ratio of 1.00.

Romax has been providing direct mail, data have driven direct marketing and digital print since being established in 1997. Now seen as one of the leading providers of Direct Marketing and 1-2-1 communication in the UK, we are privileged to work with some of the world’s leading businesses and organisations.

Romax Marketing & Distribution provides a wide range of services in Direct Marketing for B2B and B2C, including Direct Mail, Data Management, Printing, Discount Postage, Membership Communication Services, and Consultancy.  Contact us, either by phone +44 (0) 20 8293 8550, or email hello@romax.co.uk

January 28, 2015

Is membership of a trade body a positive thing?

Is membership of a trade body is a positive thing?

All industries have a trade body or industry organisation, some are seen as quangos some seen as ‘clubs for the boys’. So why join them and why bother?

You may argue (as did I with my standard cynicism) that as competitors against each other, what is the point in coming together under an umbrella organisation where surely any issues that I raised would undermine my position as a Business Leader, jeopardise the success of my business and the livelihood of all the employees that work for me?

Why waste my time discussing problems and seeking solutions to those problems with people in the same industry? Why converse with other business owners that face challenges similar to mine? Why allow my employees or myself time to step out of my business to go to networking events, seminars and training to promote increased skill, provide insight and training; we just don’t have the time for that kind of thing!

Then it dawned on me (as it probably has you from my leading prose) that this is exactly why we should be involved in a representative industry or trade body, designed for members with representation from those members at every level. The sharing of information in an industry with common goals and issues creates a better industry and as an operator in that industry, it makes our business better as a result.

 

Romax operates in the digital print and data driven marketing print sector of the larger print industry. The body that we belong to is the British Print Industries Federation, (BPIF). The value of our involvement with the BPIF from both a personal and business perspective has done nothing but improve the business and individuals within it as a result of:

  • Training
  • Human Resource Advice
  • Industry Insight
  • Advance Involvement and Awareness of Industry Developments
  • Reduced Costs of Supply
  • Networking Opportunities
  • Increased Business Opportunity and Business Improvement

Most importantly – not a single conflict of interest, disagreement or concern of the integrity of all of the members of the BPIF.

I am like a reformed smoker when it comes to the BPIF, from cynic to evangelist. I truly am a convert – maybe you too should consider joining your industry body – if it’s like the BPIF – there is nothing to lose and everything to gain.

Robin Sumner is the Managing Director of Romax and the current Chairman of the South East Region Board. If you have any questions relating to the BPIF or Romax, please do get in touch.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 27, 2015

Mailmark Discounted UK Post Service

Mailmark Discounted UK Post Service, what does it mean to buyers of Direct Mail and what is it exactly?

For a full insight into Mailmark visit Royal Mail’s website here.

The key to the service is to allow true visibility and tracking of your mail from despatch to delivery, and ultimately for the platform to act as a returns data capture tool as well.

Utilising a 2D barcode that contains the address delivery data  and sortation codes for mailsort discounts.  The mail piece is scanned and tracked through the postal system to provide a ‘fall to earth’ date (or delivery date). Unless you are a mailing house, use a mailing house, or a large producer of mail, then Mailmark is something that as an organisation you will not need to get too hung up over.

Your supplier will make recommendations to you to use Mailmark (if they have completed the accreditation process themselves) you will require a log in to view the tracking portal, but you should be ‘hand-held’ through this process by your mailing house.

Apart from the tracking and open visibility of the mailing that the mail market has been seeking for years, this service allows marketing professionals to visibly see the effects of their campaigns in real time, and to plan effectively around responses, orders, box offices, call centres etc. as a result of the planned mailing.

Further more Royal Mail Retail and Wholesale (the Downstream Access Suppliers) wholesale network can all access Mailmark and have received confirmation that the cost of Mailmark Products will remain the cheapest postal service across all mail products. So there is additional cost incentive to utilise Mailmark for your next mailing.

Setting up Mail Mark is easy through Romax, we follow simple steps and make the process painless for you.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 26, 2015

Romax Invest in IT Print Week Business Inspection Feature: A spacious and secure IT set-up

Romax Invest in IT Print Week Business Inspection Feature: A spacious and secure IT set-up

Continued investment at Romax in our IT Structure does not go unnoticed. PrintWeek kindly reporting on our investment under their regular Business Inspection feature.

Big and deserved thanks to Wes Dowding, Operations and Technical Director at Romax, who managed the process and successfully implemented the IT move.

Romax Invest in IT Print Week Business Inspection Feature

For more insight and to read the article please click HERE.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 22, 2015

Virtual Board Meeting Romax

Better a virtual board meeting than no meeting at all!

There’s nothing better than a face to face meeting, the shake of a hand and the sharing of ideas is best done in person. However sometimes time constraints or unforeseen situations arise what used to mean a postponement. That was in the past – before the investment in our IT Structure! Now by using our new technology there is no barrier to a successful meeting.

MS    WD   RS

Case in point today, our monthly scheduled board meeting could not be attended in person by all. However, Wes Dowding, our Operations and Technology Director, simply said – “no problem, we simply link through our office 365 portal, have a video conference and share screens with each other to share documents as necessary”. So that’s what we did!

The ease and productivity of the meeting was not effected and there was a time saving as travel was avoided, releasing more time for other things (like sharing this information in a blog!).

The only negatives were that Wes received excellent tea service from the Client Services Team, whilst Margaret and Robin had to fend for themselves, and that the headsets don’t suit everyone!

Board Meeting

Watch out for further communications from Romax. We specialise in data driven digital print and marketing, but we operate with a modern and proactive outlook. For more information call 020 8293 8550 or email hello@romax.co.uk

January 19, 2015

Pay peanuts – get monkeys! No more monkey business for Direct Mail Marketing!

Pay peanuts – get monkeys! No more monkey business for Direct Mail Marketing!

 

Would you put your brand’s future in the hands of monkeys?

Direct mail marketing is enjoying a resurgence as advertisers realise the power of this channel. The increase in postage rates has been no barrier to this within the sector with greater effectiveness in response for those advertisers that continue investing in the medium. With a roughly 30% increase in responses relative to email only, direct mail remains one of the most solidly established methods of acquiring new clients.

The proven success of direct mail, and the continued investment in it by marketing professionals and advertising agencies on behalf of their clients, demonstrates the power of tangible marketing in a virtual world of noise. Physical and tangible marketing remains in the memory longer, increases emotion and promotes positive brand association.

Advertisers need a direct mail partner that they can trust to deliver. Romax’s years of experience, and preferred partner status to some of the biggest advertisers in the UK, alongside its data management services means that they are a partner heavily relied upon to deliver quality, targeted and effective printed direct mail campaigns.

Romax’s data management services, ensure that advertisers placing orders will receive a top and tail review of their data which will highlight any risks with potential effectiveness of a data driven print campaign. Romax excel when they are leveraged for its quality control and enhanced services which is best demonstrated by the higher ROI enjoyed by its partners and clients.

Direct mail is most effective when the messaging is aligned with target audiences. When you are marketing a product or service, there are a few things that you are going to want to convey to your potential customers or clients. Mostly utility – a proven ability to do what it says it can, value for money and the correct positioning to drive its performance in the market.

Brand perception is all-important and if you use cheap methods or suppliers you could be placing your brand and/or company at risk, not to mention the limiting effectiveness of your direct response goals, because potential customers are not going to see that your brand is worthy of a part of their wallet.

Your direct mail supplier is an essential partner in delivering your advertising goals. Do not take risks with your future. Employ a partner that has well-defined business processes, quality controls and the right type of technology and people to ensure that campaigns go out on time and to the required standard every time.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 16, 2015

Business Apps for Designers, Print Buyers and Marketing Professionals

Business Apps for Designers, Print Buyers and Marketing Professionals

Whether you work in the print industry, you work in marketing or buy print for a living, certain tools just make life easier, with help from PrintWeek and a little more research of our own we have chosen our top three apps that we use all the time. If you prefer Romax to complete the calculations for you just contact us hello@romax.co.uk or call 020 8293 8550

ImpressCalc

Paper App 2

 

ImpressCalc

Developer ImageEngine

Price Free

Platform iOS

An app to look up the dimensions of A-sized papers, together with a converter for common print units (such as microns, points and picas to mm and inches) and a paper weight calculator for your choice of run length.

USE: Check your page sizes for design and print

ImpressCalc

 

Paper App 1

 

 

Developer ImageEngine

Price Free

Platform iOS

An app to look up the dimensions of A-sized papers, together with a converter for common print units (such as microns, points and picas to mm and inches) and a paper weight calculator for your choice of run length.

USE: Check your page sizes for design and print

WhatTheFont

 

photo 1

 

Developer MyFonts Inc

Price Free

Platform iOS

Identifies the fonts in a photo or web graphic

Photograph the article/image/graphic, upload the photo through the app and it identifies the font  – no more guessing!

USE: Identifies the fonts in a photo or web graphics

Book Thickness Calculator

 

Book Thickness calc App

 

 

Developer Manfred Breede

Price 69p

Platform iOS

A metric calculator that gives the thickness of a book when you enter the number of pages, gsm of the paper and thickness of the cover boards. A compensation factor can be entered for different paper characteristics.

USE: Check your book thickness for Photobooks

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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