November 25, 2014

‘Tis the season to be Jolly – well open!

At Romax, we believe that we should be there when our clients need us most, that’s why unlike lots of printers and mailing houses that shut down for the entire Christmas period, we remain open on all normal working days.

‘Tis the season to be jolly – so do our employees mind? Absolutely not, in fact there are always plenty of people happy to come in between Christmas and New Year.

We do however recognise that certain days everyone likes to get away a little earlier, so on Christmas Eve and New Year’s Eve we work a half day each day until the postal suppliers have collected – nothing can get in the way of despatching the mail on time!

 

So to clarify when are open (when others aren’t):

Christmas Eve: Close 1pm

Monday 29th to 30th December: Open as usual

New Year’s Eve: Close 1pm

Friday 2nd January Open as usual

So should you have a requirement for work that needs processing over the Christmas period for early January or Late December Despatch  – look no further; call 020 8293 8550 or email hello@romax.co.uk

November 25, 2014

Last Posting Day for Christmas 2014

The last posting date for Christmas 2104 in the UK:

2nd class 18th December 2014

1st class 20 December 2014

For a detailed breakdown of overseas please visit Royal Mail

Romax is open and fully operational on all working days over the festive period. If you have need of mailing services over the Christmas Period and for mailings to land/despatch in the first week of January 2015 – please contact us Romax  call 020 8293 8550 or email hello@romax.co.uk

The first Christmas card was created and sent in 1843. A man named John Calcott Horsley printed the first Christmas card for Sir Henry Cole, the friend who had given him the idea

The First Christmas Tree: Prince Albert, Queen Victoria’s consort, is usually credited with having introduced the Christmas tree into England in 1840. However, the honour of establishing this tradition in the United Kingdom rightfully belongs to ‘good Queen Charlotte’, the German wife of George III, who set up the first known English tree at Queen’s Lodge, Windsor, in December, 1800.

November 19, 2014

It’s All in the Mix: How Cross Channel Marketing Increases Sales

It’s all in the mix: how cross channel marketing increases sales

Ever been merrily surfing on Facebook only to find that a product you were looking at earlier that day is being advertised on your feed? Perhaps you have noticed that some of the banner adds on Google seem almost tailor made for you? Coincidence? Serendipity? Spooky even? Well maybe just a little.

Nowadays savvy organisations are taking advantage of a range of options, not only to target their customers more effectively, but to build relationships that will stand the test of time.

In a world where the consumer is king and all the internet has to offer is available at the click of a mouse, getting friendly with your customers couldn’t be any more important, or easy if you use the right strategy.

So how do you get your brand noticed amongst the background noise? A cross channel approach is the key.

Combining email blasts and direct mail with the power of online media helps to rapidly build brand familiarity.

With the average Facebook user opening Facebook 12 – 15 per day, engaging with your customers on platforms such as Facebook and Twitter and incorporating tailored landing pages, personalised URLs and QR codes gives you maximum exposure at a time when your audience is relaxed and at its most receptive.

They may be avoiding work, catching up with friends and family or connecting with their online heroes. Whatever the reason, it is likely that they are in an open minded state.

Bringing your brand into the customer’s awareness first, then following up with a carefully timed email and exclusive offers can really galvanise customers into action and has far more power than an unsolicited email alone, significantly increasing the likelihood of the mail being opened and actioned.

A multi channel approach requires careful coordination to maximise success and create a meaningful two way relationship with your customers. Various platforms exist to help support you in changing your approach to marketing with an increase in sales the natural conclusion.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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November 14, 2014

Please Don’t Call Me – Use Direct Marketing

Romax can help charities find more effective methods to reach people as they say ‘Please Don’t Call Me’ in response to pressured sales calls – namely Direct Marketing.

In light of the Direct Marketing Association (DMA)’s new code of practice, charities now have to widen their scope in terms of contacting potential supporters. The code discourages charities from calling people on the telephone at what is considered to be anti-social times, by considering their target audience when scheduling the delivery of communications. Members of the DMA must not adopt high-pressure selling techniques and should avoid exploiting inexperience or lack of knowledge, particularly in vulnerable call recipients.

With this in mind, direct mail campaigns are becoming increasingly effective for charities. Direct mail can be targeted to reach a specific group of people; by using demographics such as age or postcode, charities are able to methodically aim their marketing at people who are most likely to engage. Direct mail is therefore personal and likely to bear resonance to the recipient. Print mail such as brochures and leaflets are tangible and harder to dismiss than an email, and can be a crucial element of an integrated marketing campaign that also encompasses TV, radio, press and online marketing. Most crucially, response to direct mail is measurable, so charities, with their tight budgets and stringent fiscal accountability, can assess the efficiency of their campaigns literally “by return”.

As a marketing services company, Romax appreciates the logical process of direct mail campaigns. Handling every aspect of your marketing campaign from data and design to print and delivery, our dynamic approach ensures the most cost-effective and appealing mail for every charity. According to Billet Media Monitoring the opening rate for direct mail sent to prospects stands at 91%, making it the best way for charities to encourage new support. Having worked with a broad range of charities, Romax have an in-depth understanding of VAT exemption regulations on appeal mailings, ensuring that your next charity fund-raising project is in safe hands.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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November 12, 2014

Membership Card Printing – Do Membership Cards Work?

How Can Membership Cards Work?

While loyalty cards are common for businesses such as grocery stores and gyms, they can also be applied to virtually any organisation that offers a service or benefit. These are particularly important in paid membership as the member expects to receive quality communication and the quality of the card and presentation reflects your organisation as a whole.

The benefits of offering a membership are many, with most of them psychological as a means to keep your organisation in the mind of your consumer. (It is vital that Members are seen as ‘consumers’ of your ‘product’).

– Most consumers who participate in a membership program are more likely to use that service and feel more engaged.
– Offering your Members certain ‘Member-only’ benefits for free (or inclusive of cost) after so many visits is a reward tactic many consumers love.
– Offering a discount on items within your organisation for loyal members is another valid tactic.
– Extended Membership programs allow you to compete against rival organisations more effectively.
– Gift cards introduce new members to your organisation, and provide a long-term value to the recipient.

Continued Investment in Membership Card Printing Equipment following further contract wins ensure that Romax clients receive the very best in quality and service.

Romax supplies plastic membership cards and the personalisation of those plastic cards for many clients that require membership communication. Clients range from NHS Trusts, Societies and Arts and Culture Organisations including Surrey and Boarders Partnership Foundation Trust, Southbank Centre, V&A and the Society of Operations Engineers.

The Zebra ZXP Series 7 printer has an innovative design, and our latest investment to enhance our current card printing capabilities automatically adjusts to the thickness of the card, and ribbon loading is easy with colour coded guides and a clear LCD control. The printer also allows us to code integral microchips, magnetic strips and print in exceptionally high definition colour on both sides of the card.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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November 10, 2014

Age Concern – Direct Marketing to the Generations

Is direct mail more effective with certain age groups?

There are now so many ways you can communicate and reach your customers, it can sometimes be confusing to select which marketing channel is the most effective, but Direct Marketing is still the most efficient. This becomes even more of a challenge if your customer base covers a wide demographic, especially if one element is a broad age group.

What works as a marketing communication and selling channel for one age group may now be seen as outdated for a younger audience, such as direct mail, as younger customer spend an increasing amount of time online. The published 2014 DMA Statistical Fact Book research into direct mail indicates responses for recipients age 18-24 decreased while older age groups saw increases in conversion from direct mail channels. However, this doesn’t mean you should dramatically alter your marketing strategy and remove all direct mail activity. Instead research which age group is responding best to a direct marketing channel and continue to talk to them in the channels that they respond best to. Younger generations receive less physical mail, so this may be a ‘novel’ approach for this age bracket.

Your older customers may be more responsive to direct mail as they are more familiar with it and prefer the extra effort made by a company to contact them. You also shouldn’t underestimate the fact that having the chance to review your product or offer in their own time when it suits them may be more attractive to them than the immediacy that many online marketing communications demand.

Whether you are planning to send a brief one pager or a full catalogue, it’s best to remember your target audience for this communication may be different to your other marketing channels, and will most probably be an older demographic. Create a stand alone customer profile for direct marketing so that you are offering a tailored, personalised approach to each of your customers; this will allow you to maximise your campaign’s effectiveness and drive sales.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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November 4, 2014

The Humble White Envelope? Should You Use Printed Envelopes

The Humble White Envelope? Should You Use Printed Envelopes?

Direct-mail print marketing is one of the most widely practised and successful methods adopted by organisations to advertise themselves to a large volume of consumers. Proven to be a powerful method of driving sales, marketing experts have developed some ingenious and artfully deceptive methods to guarantee their mail gets opened, and not get thrown straight in the recycle bin using a printed envelope is just one of way to gain attention.

Believe it or not, it all begins with the outer packaging/envelope. An immediate judgement is made by the recipient – is this letter worth opening? In general, public mentality dictates that if it looks like (and I do not like this phrase) ‘junk’ mail, it will be discarded unopened and unread, the recipient uninterested from the very first impression. The instant a potential consumer picks up the envelope containing marketing literature, the first barrier is to convince the consumer that what is inside is worth their time, a scarce commodity these days.

As consumers, we have become accustomed to the tell-tale signs of promotional mail, and recognise immediately content heavy envelopes featuring ‘teaser’ copy as food for the recycling bin. However, in current times when competition is rife, marketers are challenged to come up with more innovative methods of gaining consumer attention. Do you opt for a Teaser Strap Line, A Full-Colour Attention Grabbing Outer, or the more subtle approach? One size, of course, does not fit all of course, and it depends on the data, is this a happy involved client who likes /wants your offer, or is this a ‘cold’ lead that needs their interest piqued?

Enter the humble white envelope, personally addressed at the foot of your front door. This unobtrusive letter has a sense of modesty that begs to be read, simply for the reason that the sender and contents are unknown. Artfully deceptive, the ‘blind’ envelope rather than the printed envelope, means that the recipient has little choice but to open it, as the contents could be of great importance. Very shrewd  – inverse psychology perhaps?

The trick, it seems, is to intrigue the consumer, spark enough curiosity to get past the initial obstacle, gaining not only their attention but also gaining a step ahead of the competition who may well have gone straight in the recycle bin. Of course, the only way to know the best course is to test multiple cell options before going ahead with your large marketing roll out.

If you would like to discuss the best way of either ‘grabbing’ attention, ‘seeking’ attention or ‘gaining’ attention, please contact hello@romax.co.uk or call us 020 8293 8550

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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November 3, 2014

Change to VAT Exemption on Charity Mailings

HMRC (Her Majesty’s Revenue and Custom), after consultation with the Direct Marketing Association (DMA) has released new regulations surrounding VAT exemption Charity Mailings particularly, that historically have been completely exempt of VAT.

Until October 2014, the HMRC’s industry guidelines were that if a single source supply including the delivery element (postage) was sourced through a single supplier (a mailing house such as Romax for example), the VAT was exempt entirely.

The new regulations recently released by HMRC state that ALL postage must now have VAT applied, and postage can no longer be included in the single source supply. This does not however, apply to the print and packaging supplies, where the VAT Packaging rules and Printed Paper VAT regulations still apply.

So, moving forward this new regulation will affect charity direct mail clients in that the postage element of their jobs must now be charged at cost plus 20% VAT, whilst the print and enclosing element may still qualify for VAT exemption.

Romax has since October 2014, been charging VAT on all postage, and it is understood that HMRC, will be making no retrospective charges or penalties as long as suppliers adhere to this new regulation from October 2014 onwards.

For additional information please visit the following sites Print Week and WithersWorldwide.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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