September 10, 2014

Further Investment at Romax – Reported in Trade Press

 

Printweek

 

Romax has rounded of a £350,000 capex spend in 2014 with some new cutting and folding kit from Intelligent Finishing Systems (IFS) and a new cross-media marketing software suite in September.

Read the Full Article HERE

If you would like to know more about how our continued investment in employees and equipment can enhance your organisations marketing communication please contact us hello@romax.co.uk or call o2o 8293 8550

September 9, 2014

Royal Mail Exceed Delivery Targets

Royal Mail

ROYAL MAIL BEATS FIRST AND SECOND CLASS QUALITY OF SERVICE TARGETS

Romax use a combination of Royal Mail and other UK and overseas operators to deliver our clients mail based on optimum cost and format criteria. For a detailed analysis of your post and where savings can be made – contact hello@romax.co.uk or visit romax.co.uk

  • Royal Mail beat its 93.0 per cent First Class mail target for the first quarter of the financial year 2014-15 – 93.3 per cent of this mail was delivered next working day.
  • They also exceeded their Second Class mail target of 98.5 per cent, delivering 99.0 per cent of this mail within three working days. The distributor has one of the highest service specifications of any major European country.
  • Last year, the business exceeded its targets for both First and Second Class mail, achieving 93.2 per cent and 98.9 per cent respectively.
  • Royal Mail is the only UK mail delivery company required to publish quality of service performance against delivery targets every quarter.
  • The results are published today in the latest Royal Mail Quality of Service report, covering the 31 March 2014 to 29 June 2014.

 

Royal Mail beat its 93.0 per cent First Class mail target with 93.3 per cent of this mail delivered next working day. It also exceeded its Second Class mail target of 98.5 per cent, delivering 99.0 per cent of this mail within three working days. Royal Mail has one of the highest service specifications of any major European country1.

Royal Mail is the only UK mail delivery company required to publish quality of service performance against delivery targets every quarter.

Last year, Royal Mail exceeded its targets for both First and Second Class mail, achieving 93.2 per cent and 98.9 per cent respectively.

The independently verified results are published today in the latest Royal Mail Quality of Service report, covering the first quarter of the year.

Sue Whalley, Chief Operations Officer commented: “Our people have continued to deliver across the UK to a very high standard, against one of the highest service specifications of any major European country. We remain the only delivery company to publish our quality of service and we are proud to do so.“

Call Romax on 020 8293 8550

 


Germany, France, Spain and Italy

September 1, 2014

Using direct mail to increase customer loyalty

Using direct mail to increase customer loyalty
The approach that businesses take when it comes to marketing has changed considerably in recent years for a number of reasons. The worldwide economic slowdown forced many companies to reevaluate their approach to marketing and consider what was and wasn’t working. Additionally, a greater understanding of digital marketing techniques has helped to widen the options available to companies of all sizes.

One thing that has not changed, however, is the need to employ a comprehensive communications strategy that takes in a wide variety of approaches, from email
marketing to direct mail. The latter is now playing an increasingly important role in the marketing strategies of firms all over the world.

Direct mail marketing as part of the wider mix
Covering everything from one-page letters to catalogues and many other promotional items sent via the post, direct mail retains the ability to surprise, enchant and put a business’s message right in front of a potential customer. It’s not just an either or situation, as direct mail campaigns can be used successfully to support other forms of advertising such as SMS marketing and email campaigns.
The right approach can help to reinforce a brand message and ensure a successful conversion. It’s important to remember that direct mail, whether in the form of a leaflet with special offers or a free gift, can help boost a customer’s perception of a brand, building loyalty as a result.

Selecting your audience

It’s also important for companies to remember that not everyone wants to receive marketing offers and information online. As the use of email, on-page advertising and pay-per-click adverts has spread, many people now feel they are being bombarded. Making use of direct mail allows companies to start a conversation with potential customers in a way they may no longer expect. A fresh approach could well result in a sale. For example, many people still take pleasure in sitting down with a coffee and a niche catalogue, and browsing through a company’s products. It is important to remember that, as Kindle hasn’t killed books, email won’t kill direct mail. There is a
place for many approaches in today’s marketing mix, but it is more important than ever to use the latest technology and customer resource management tools to pinpoint a specific audience segment in order to maximise the success of a campaign.

Consumers demand quality

While the marketing landscape has chanced considerably, demand for quality has not. Send out an uninspiring piece of direct mail and the likelihood is that it will not be read – even if you have targeted the correct audience. Consumers need to be surprised and intrigued. Their attention and their loyalty needs to be earned, so make sure you have something real to say before giving your
next campaign the green light.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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