July 28, 2014

Mail fulfilment – Quality Service Over Cost – You decide?

Mail fulfilment – Cost vs. quality? You decide what’s value for money.

Direct mail is one of the most effective ways to reach your targeted audience, but choosing the right vendor to first develop and secondly deliver your direct mail can be a challenge without a little basic knowledge. You might be tempted to go for the cheaper option, but that’s not always the best choice.

If you’re considering choosing a new direct mail provider then it’s imperative to check references and look at previous direct mail samples. Any reputable company should have no problems handing these over.

Advertising agencies can provide many services. They should be able to take the entire direct mail campaign, from design right through to the high end finished project and importantly add value. If you’re looking to combine your direct mail campaign with other modals, for example television and radio advertising, then they can be a vital resource. On the down side agencies often to not have all the knowledge and use the print producers and mailing houses for their expertise but strip out all of the profit. A good agent is a transparent supplier that details and measures clearly their supply chain treating them as important partners rather than commodity suppliers.

Direct mail is what direct mail production companies do. For you this means working with tried and tested vendors who are effective at trouble shooting and adding value early on in a campaign. A word of warning is to make sure that you keep up to date with campaign progress and keep in control of it. Direct mail production companies rely on manufacturing plants to produce your mail, always insist on a facility site tour prior to engagement.
You should get greater control working direct with the vendor of direct mail fulfilment as you won’t concern yourself with any third party contact. It should be an effective way to reduce costs and speed up the direct mail process.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us

July 16, 2014

New Email Marketing Platform at Romax

Romax are pleased to announce from July, the launch of a new online marketing platform that enables customers to create and track email and SMS marketing communications.

This new platform guarantees a high performance, through a wide range of traditional and advanced features – such as WYSIWYG editor and unique landing pages, this high degree of efficiency enables marketers to reach their goals through the management of creative design through to blacklists and a dedicated IP options.

Whoever your Target Audience a Cross Media Approach Pays Off.

Younger Audiences Respond to email well. Add a Physical Printed Mailer to an audience and watch the increased response.

Roll out has already begun with several Romax Clients helping them integrate their marketing communication channels.

For more information call Client Services on 020 8293 8550 or email hello@romax.co.uk

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us

July 15, 2014

Photo Books – Create An Impact for High Profile Marketing Promotion

If you have a product or service that demands attention and needs to scream quality and style then creating a printed marketing piece as a photo book is the perfect way to sell your product and service.

Presenting your valuable product with a piece of print that exudes quality adds to the sense of the product, a quality finish ‘feels’ good and leaves the recipient with not only an ‘aide memoire’ but a sense of the product that can be shared.

Foreign Language and Multi-Language Presentation Books

If you have a requirement for short run books to promote or present as a document that will definitely ‘seal the deal’ then we can help.

One Off Books for Special Occasions that you want to remember are also a great way to capture the memory of a day and celebrate for years to come.

 Why not visit our sister company www.photoleaf.co.uk if you have a personal project.

July 14, 2014

Personalised Mail Delivers the Most Powerful ROI

Messaging and personalised mail delivers the most powerful ROI

 

While forms of digital marketing such as social media, outreach publicity and email newsletters have taken centre-stage in advertising and publicity campaigns, it has been proven that the personalised approach of direct mail has a resonating effect on consumers. What matters are the foundational messages in the marketing approach, or behind the brand, more so, than the ad creative or technique used reach those customers.

Despite many companies jumping on board with the latest digital marketing fads, direct marketing company Romax Marketing urge people to remember that traditional methods are still key. They argue that direct mail marketing should not be overlooked as a valuable asset to the operations of B2B and B2C marketers in producing effective blended campaigns that can greatly increase the potential for return on investment. A market study has shown that 79% of UK adults react to direct mail immediately and 48% have acted in response to direct mail marketing in the last 12 months, with 30% making an actual purchase. Additionally, direct mail materials have been proven as having a longer lifespan than digital materials, as consumers are much more likely to hold on to physical mail. Two-thirds of UK consumers keep their physical mail.

A Romax company spokesperson explained: ‘As these figures show, direct mail marketing can have a tremendous effect on customers. If you’re looking to get the best ROI and ensure that customers are actively engaging with your company the way you want them to, the effects of such direct marketing cannot be ignored.’ The high rate of response that direct mail elicits from consumers is largely due to its capacity to be directly relevant to the recipient.

The three key reasons consumers are likely to react to direct mail are:

  1. recognition of previously known brands
  2. the materials being personally addressed
  3. mail regarding products or services of specific interest to the recipient

 

Marketers should also get creative with their packaging, say Romax. The more eye-catching and tactile the direct mail, the higher the potential for returns. Oversized dimensional mail with flashy graphics and company logos is proven to be more effective in attracting consumers’ attention and influencing purchasing behaviour. Research from Baylor University found that dimensional mail holds 20 times the penetration of flat direct mail, and can boost market demand by up to 75% compared with plain, smaller format mail.

Blended campaigns that incorporate both the most up-to-date digital frameworks and proven traditional formulas such as direct mail are the most likely to succeed in sustaining consumer interest. Romax offers a cost-effective, transparent and timely approach to producing engaging materials whatever the campaign may be. With quick turnaround time and experienced account managers, direct mail campaigns can be specially tailored to intimately engage with key market segments and deliver success.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us

July 1, 2014

Romax – 18 Today

Pizza

 

Romax was founded in 1997 by Robin Sumner as a personalised Communication company specialising in 1-2-1 direct mail and data driven communication. Now entering our 18th year of trading today, we count the Southbank Centre, Towry Financial Services, National Theatre and the Economist Group to name just a few amongst its prestigious clients.

So as we can now vote and have officially come of age, what better way to celebrate?

With pizza, of course!

And despite now being old enough No Beer until later – still working!!

The team gathered to celebrate this milestone to eat and reminisce on the past achievements whilst looking forward to a great future.

Happy Birthday Romax!

romax.co.uk

tel: 020 8293 8550