May 31, 2013

Romax featured in PrintWeek

Romax targets growth with high-profile appointment

Romax has been featured in PrintWeek for the appointment of industry veteran Wes Dowding as Business Development Director. The article also focuses on future plans to expand Romax and develop a new personalised photo book company – Photoleaf.

Photoleaf, which was in development prior to Dowding joining the business, has gone live this week and will be spearheaded by a national radio campaign on Magic 105.4.

The company will look to roll out a white-label version of the service to holiday and events companies, if you are interested please get in touch.

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Robin Sumner, Margaret Sumner, Mark Calladine and Wes Dowding

Based in Greenwich not far from Canary Wharf, Romax is ideally placed for City and London clients as well as perfect for servicing Kent and the South East, if you are in the area please do come and visit us and see for yourself how we produce high quality marketing communications.

Click the links below to connect with the directors on LinkedIn.

Robin Sumner
Chairman Robin Sumner, founded Romax in 1997 and will now be driving the photoleaf brand to multiple markets to sell direct to the public and via resellers.

Photoleaf offers personalised canvas prints and calendars as well as photo books for all occasions. Visit www.photoleaf.co.uk to see what you can create with Photoleaf.

Margaret Sumner
Director and Company Secretary. Margaret ran the production environment for 10 years to 2006 and continues to provide insight and strategic input at board level.

Mark Calladine
Managing Director, Mark Calladine is responsible for successful delivery of all Romax services such as Direct Marketing, Mailing and Digital Print. With an extensive background in the mailing industry Mark has been the driving force behind Romax’s postage savings, and offering clients the best Return on Investment on their marketing communication.

Wes Dowding
As Romax gears up for a new era of expansion and drive for additional clients. Industry veteran Wes Dowding, with more than 20 years’ experience in the Direct Mail, Digital Printing, and Cross Media sectors, has joined as the role of Business Development Director, responsible for client services, new business and marketing.

For more information read the full article here

May 28, 2013

Instrumental move to engage a new audience

Collaborating for ongoing and shared success

In 2008, a group of London orchestras and venues together formed London’s Orchestral Marketing Consortium.

Using shared box office data combined with experience and know-how this group has collaborated for on-going shared success, striving to overcome the obstacles engaging infrequent orchestra attenders.

It was clear that a collaborative approach to such a campaign made sense. The target audiences were neither venue or orchestra ‘loyal’, and in attracting these attenders the orchestras and venues were not in competition – as they were infrequent.

The first of these collaborative approaches was a campaign called Music to Remember. The campaign sought to mitigate factors such as unfamiliarity with orchestras and venues. A partnership with Time out provided a trusted source and endorsement to help potential audiences navigate through fewer more targeted options written in clear, jargon-free language designed to connect on an emotive level – so the reader knew what to expect at a concert.

Results

As a discrete, time-limited campaign focused on driving previous infrequent attenders to concerts to the Time Out website via direct mail and emails, the campaign gave a return of 57p for every pound spent. The response rate was higher than the average, with 4% of those contacted visiting the website and 3% of households contacted buying at least one ticket. In addition to this, a quarter of unique visitors to the site also made a return visit.

The London Orchestral Marketing Consortium includes four venues:
Barbican Centre, Cadogan Hall, Royal Albert Hall and Southbank Centre.

The eight Orchestras included:
BBC Symphony Orchestra, London Philharmonic Orchestra, London Sinfonietta, London Symphony Orchestra, Orchestra of the Age of the Enlightenment, Philharmonia Orchestra and the Royal Philharmonic Orchestra plus the BBC Proms.

May 24, 2013

Team Romax at BPIF Graduate Training

The BPIF launched its Graduate Management Programme for professionals in print and media on the 30 of April at The Tower – A Guoman Hotel in London. 6 Romax employees attended the programme and have commented on how benficial it has been in the video below.

The Graduate Programme has been developed with input from across the industry supply chain to provide managers and technical specialists within the industry with a personal and professional development plan. The Programme is aimed at key personnel who are committed to developing their skills and knowledge across all aspects of management. Whilst the content is tailored to the Print and Media industry, the learning and qualifications are transferable to other sectors.

Once all modules are completed the learners will achieve The Institute of Leadership and management (ILM) Level 5 Diplomas in Management (NVQ) and Principles of Leadership & Management (VRQ). The ILM is the UK’s foremost leadership and management qualifications body, and the qualification is nationally recognised and equivalent to foundation degree level.

Check the video from the BPIF and look out for our Romax team!

Please visit the british print website for more information.

May 3, 2013

Romax Go Dotty

#GoDotty

As part of our continuous support for Demelza we have all gone ‘Dotty for Demelza’ to help raise funds for a charity that really does some extraordinary work.

All staff contributed two pounds, which we have rounded up to £100.

Find out more about the extraordinary work Demelza do at http://demelza.org.uk/