April 16, 2013

Emma Bridgewater Case Study

Original Brief

Emma Bridgewater Homeware are a long standing client of Romax and continuously look to ensure all marketing material is ahead of the current market trend. Cost reduction is always important, but the main interest in change is to improve ROI on all campaigns.

How did Romax Add Value

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Client focused personalisation of marketing material is an effective and proven method of creating a greater return on investment. Emma Bridgewater already offers a personalised range of homeware and Romax suggested incorporating this into marketing material. The launch of a new product of personalised tableware provided the ideal opportunity. A complete range was to be offered with the clients name on the product. The most outstanding item was a Coffee Cup with the clients name produced on the side.

The photography department provided Romax with two images, the first with the name included on the cup for guidance, the second with a blank area. The initial trial was a postcard A5 size which was spread across the clients database incorporating low, medium and high purchasers of product.

The clients first name was digitally mapped, matching the actual design on the coffee cup. This was done using Romax’s cutting-edge digital systems. Then matching the recipients address details a colour postcard was produced and mailed.

The printed result was impressive and a higher rate of purchases was noted across the client database. So much so that Romax suggested the next catalogue could be produced incorporating the same format.

How it was produced

The main inner 30 page brochure sections were printed by conventional lithographic printing for maximum cost effectiveness. The four page cover was produced using the same digital mapping as the postcard with the client name incorporated into an image on the front page, some personalised details on the inside page and outbound name and address to the back page. This was then attached to the generic inner sections and enclosed into recycleable polythene for discounted mailing.

Results

The brochures were well received by the clients and a huge flurry of twitter and other social media comments of Emma Bridgewater collectors noted.
Percentage sales increased and overall ROI, taking into account the marginal print and production cost increase on 25,000 items, proved a resounding success.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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April 8, 2013

Romax installs new Data Quality Software

Understanding what makes a successful campaign.

94% of businesses feel their contact data is inaccurate in some way*. At Romax we know the importance of data quality and accuracy in direct marketing, which is why we have installed new Cygnus software that will allow us to provide a greater level of data quality.

The Cygnus software will allow us to:

1. Increase accuracy of addresses in client data
2. Increase efficiency in De-duping of data
3. All data is matched against multiple deceased/ goneaway supression lists
4. Tailor reports to the needs of the client
5. Quickly find Postal sortation solutions

Investing in Cygnus has allowed us to improve the overall efficiency of our data management and reporting for clients, for more information on how we can increase return on investment through data management call 0845 644 1892.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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*Sources:
The Contact Data Evolution, Experian QAS 2012
Experian Marketing Services Digital Marketer 2012
Data quality and the customer experience, Experian QAS 2013