March 21, 2013

Augmented Reality in your Print – Our coolest Blog yet?

At Romax we love creativity and innovation.

When our clients come to us with an idea or concept, whether it’s integrating a new technology or a clever way to deliver their message, we do everything possible to advise them on the best way to do it. New technology in print allows businesses to produced some very outstanding cross media campaigns to engage customers.
There is currently a real ‘buzz’ in the industry with the emergeance of Augmented Reality and it’s incorporation with traditional marketing communications.

To see Augmented Reality in action take a look at some of the videos below:
If you have any trouble viewing videos in your browser please refresh the page and watch the next one.

IKEA brings it’s Cataloge to life with Augmented Reality

Toyota’s impressive IQ Video

Contact lenses with Augmented Reality – A snippet of the future?

Crazy stuff. Just think of the possibilities in the future.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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March 14, 2013

QR codes – Bring your direct marketing to life!

New research from Pitney Bowes revealed the usage of QR codes are relatively low among British consumers sitting at a modest 15 per cent. Uptake is highest in the US where one in five people use them from a sample of 2000 US residents. For more information on this report click here. Despite this, the authors of the report still believe that QR codes are a quick and cheap way to promote their brands.
A lot of the buzz regarding QR codes has disappeared with the arrival of other platforms such as Augmented Reality in the form of documobi and Blippar; look out for our blog on augmented reality integration coming soon.

First developed in Japan as a means to track vehicles during automotive manufacturing, these two-dimensional barcodes have, over the last two years, been embraced by a variety of industries as a way of encouraging consumer interaction. Today’s smartphones effectively provide users with a bar-code scanner in their pocket, and pioneer marketers have been quick to see the value of harnessing this universal technology.

Take a look at the latest Lexus advert that brings swimsuit models to life http://mashable.com/2013/02/13/sports-illustrated-swimsuit-lexus/.

Think you have an innovative idea to incorporate into your direct marketing communication? Call Romax on 0845 644 1892 and find out how we can help boost your response rates with integrated marketing.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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March 5, 2013

New Business Development Director joins Romax

Romax are delighted to announce the appointment of Wesley Dowding to the role of Business Development Director. Wes will join the Board of Romax from March 5th with responsibility for Client Services, New Business and Marketing.

Previously Wes was Owner/Director of Inc Direct Ltd having been fundamental in the growth of the business through a multi-channel communications approach.

Call Romax on 0845 644 1892 for data driven direct marketing services, with a proactive approach that ensures your campaigns are delivered on time, on budget, every time.