November 28, 2011

Door Drop Vouchers Are Trusted Over Online Vouchers

Blogged by: Hellmail Postal News, 25 November 2011

Door drops are trusted by consumers over all other types of communication, in particular online communications, a new study has found.

The research by FreshMinds revealed that more UK adults (43 per cent) trust either door drop leaflets or vouchers more than any other medium. The next strongest media is radio which has a 40 per cent trust rating. Only seven per cent of respondents had confidence in unsolicited emails and five per cent in online pop-ups.

Qualitative research also found door drop vouchers are particularly trusted by consumers over online ones. This is because they are considered to be a more legitimate type of voucher, saving potentially embarrassing in-store situations where the recipient’s voucher might be rejected.

Philip Ricketts, Royal Mail’s Head of Strategy, Sales and Marketing for Door to Door, said: “If brands want to sell successfully, engendering trust with consumers is vital and this research demonstrates that door drops are good at that.

“What’s clear is that consumers are still nervous by the ‘virtual’ nature of online when it comes to trust, particularly when receiving and redeeming vouchers.”

If this is the reaction that unaddressed mail gets – imagine the improved response a personalised and highly targetted direct mail price can create!

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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November 24, 2011

Print is Still Preferred to e-media for the Young – Survey Says

A recent article in Print Week18 Nov 2011, states that the printed word is preffered over its electronic alternative among the youth of Europe, despite the rise of devices such as tablet computers and e-readers.

The survey of 4500 consumers conducted by Ipsos on behalf of Two Sidesand Print Power shows that 83% of 18-24 year olds think that it is nicer to from paper than from a screen, while 78% state that paper is more pleasant to handle and touch than other media.

Environmentally, 57% believe that paper is more sustainable than electronic alternatives and 63% believe that print and paper is based on a renewable source.

This should get marketing teams thinking more along the lines of at least a cross media campaign including both paper contact through Direct Mail, in conjunction with electronic contact. A combined, data driven campaign results in much greater ROI than stand alone individual medium campaigns.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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November 23, 2011

Movember – Beard Growth for Prostate Cancer

An impressive beard has continued to grow on the face of Ust Oldfield.

Ust works for Romax with our NHS Division – Trust Membership Solutions and is growing his full beard for charity as part of the Movember campaign in aid of prostate cancer charities.

The person that donates the most – gets to choose the colour and style of the beard for a week following the end of November – surely a tempting reason to dig deep?

Well Done Ust!

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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November 21, 2011

Integrating direct mail can increase payback by 20%

According to a new study – Meta Analysis of Direct Mail – combining direct mail with other direct marketing activities increases campaign payback by up to 20%. The UK research, carried out by Brand Science for Royal Mail, also revealed that online and outdoor marketing channels achieved highest uplifts in success when integrated with direct mail. The study analysed the performance of campaigns from 260 companies, measuring return on investment of activities with and without direct mail.

•Adding direct mail to a campaign increased return on investment from an average of £2.81 to £3.40
•When combined with outdoor there was a 44% uplift, whilst using online components paid back 62% more when direct mail was included in the overall marketing mix.

Commenting on the findings, Anthony Miller – Head of Media Development at Royal Mail said: “The Brand Science study shows the growing importance of integrated campaigns and the effective role direct mail plays alongside other marketing activities. Finding the right balance of channels to reach increasingly fragmented audiences will be the key to successful marketing strategies in 2011. Mail is the preferred direct marketing channel for consumers and its tangible nature means messaging can be placed directly in prospects hands.”

This study proves, once again, that used correctly direct mail marketing campaigns can be very engaging, whilst offering a good return on investment. Direct mail can also be used as a complementary medium to digital marketing by extending its reach to both existing and new customers.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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November 21, 2011

Christmas – Open for Business -2011

You will be pleased to note that Romax is NOT closed on the working days between Christmas and the new Year!

We will close after the last collection on 23rd December which will be between 5pm and 6pm. Last delivery to the warehouse on 23rd December will be 4pm.

We will be open between 8am and 5pm daily on December 28th/29th and 30th.

Back to normal operations and hours from Tuesday 3rd January 2012.

November 18, 2011

Direct Mail – The facts speak for themselves!

The average UK customer spends almost £600 as a result of receiving advertising mail each year.

Here is some market information that demonstrates the use, scale and growth of advertising mail, its relevance and importance in today’s consumer world and how it could transform your advertising strategies and campaigns.

Advertising Mail Facts and Figures

•In the last ten years advertising mail volume has increased by 87% and expenditure has increased by 118%.
•Advertising mail delivers, on average, £14 return on investment for every £1 spent.
•Advertising mail grew 42% in the last five years whilst the advertising market as a whole grew by just 16%.

Consumer Advertising Mail Trends

•Consumer advertising mail is estimated to generate nearly £27 billion worth of business a year (a 2.3% increase).
•Mail is the most responsive advertising medium, with 60% of consumers ever responding, and 37% responding in the last twelve months.
•60% of consumer advertising mail is opened and 40% is read.
•56% of consumers have purchased after receiving advertising mail – warm mailings perform best, with 38% of consumers buying from these at some point.
•Consumers have always valued advertising mail for two qualities – value for money and convenience.
•The experience of buying products driven by advertising mail is a satisfying one for 82% of consumers.

Business to Business Advertising Mail trends<p>

•Business managers open 82% of the advertising mail they receive.
•36% say that they find mail very or quite useful when compared to other advertising media.
•32% of managers say they always open their mail and 30% say they open it if it looks relevant.
•36% of managers have responded to an advertising mailing in the last month and 22% in the last six months.
•Of those managers who responded to a mailing, 12% spent £200-£500 and 1% spent £5,000 to £10,000.

Mail is a unique one-to-one advertising medium and, as such, it can bring a range of benefits, including maximum accuracy, relevance, effectiveness, measurability and return on investment. At the same time, it minimises the waste and negative brand impacts that can result from sending the wrong message to the wrong person at the wrong time.

Selective Reach

Mail is the most targeted form of advertising available, so it is the most efficient in reaching the relevant customers. You can essentially select your own audience and talk to them on a personal level. It is often this individual attention to which consumers respond.

People Really Respond

In a survey of 3,942 advertising mail campaigns:
•The average response rate for both b2b and b2c was 11.6%*.

Excluding campaigns that achieved a response rate of 30% or more, the average was reduced to 6.7%.
•The average response rate for b2b campaigns was 10.9%*

Excluding campaigns that achieved a response rate of 30% or more, the average was reduced to 6.2%.
•The average response rate for b2c campaigns was 12.1%

* excluding campaigns that achieved a response rate of 30% or more, the average was reduced to 7.1%.

Source: DMIS Response Rates Survey