July 18, 2011

Don’t Blow your own trumpet!

Well you don’t have to when results sound a large blast all by themselves!!

Every year Romax distributes a client survey – some say we should be doing this more often and well we always welcome feedback, and we want criticism so don’t hold back!

The annual survey is an ideal way to get this done – Romax use Survey Monkey but there are others available (but this one’s free!)

What does a survey do for you? Well I can only tell you what is does for us. We have over 500 organisations that we complete work for. The last survey produced a response of 70 replies.

One thing we do know is that clients tell us when they are VERY HAPPY and when they are in the slightest bit UNHAPPY. Rarely does a client call us up and say – you did exactly what you were employed to do!

So there are therefore two extremes – Happy client and Unhappy Client: we keep records of both throughout the year and make sure we improve our Happy Customer Numbers Month by Month!

The annual survey allows us to take a ‘snap shot’ of our performance and also ask pertinent questions.

If the doctrine that our clients will give good feedback when happy and bad feedback when unhappy – then our results year on year should give us room for some satisfaction.

What it does tell me is that we need to commit to more market research.

We believe we are offering a cutting edge service, introducing new concepts and keeping our clients fully aware of what we offer. Is this the case?

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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July 8, 2011

Data Loss – Ignorance is not bliss

The London Evening Standard on Thursday 23rd June reported that the NHS had lost in excess of 1000 data record breaches. The Information Commissioner’s Office (ICO) has the power to issue fines of up to £500,000.00 for breaches of the Data Protection Act

The NHS is NOT alone in these potential losses, and more often than not it is NOT the organisation that is to blame, but the organisations’ supplier. If your bank lost your details if your telephone company lost your data if your personal information was to fall into the public domain, how would you feel?

Take that thought and extrapolate that to the data that you in your job role have responsibility for. How often do you release your data to third parties that you have not vetted or have not themselves been independently vetted?

Firewalls/physical and IT security/locked Access authorities amended monthly/encryption software and secure data transfer. There are a multitude of technical ‘jargon’ terms that many people do not fully understand. Unfortunately, ignorance is not bliss and is certainly not an excuse you can use to defend yourself should the worst case happen.

I could list the technical standards and securities required, but unless you are of a technical bent, and enjoy IT chat (we are very happy to talk technical if you are) then all you need to know about your supplier is whether they have ISO 27001 Information Security Management. There is a very good reason why clients request this accreditation – peace of mind and reassurance that the supplier is committed to excellence.

Romax have also been externally judged question and accredited by an independent third party. We are monitored and evaluated regularly for quality, adherence and risk to prevent data loss, and provide to our clients the security in the knowledge that our processes are solid and sound and above all evaluated.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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July 1, 2011

A shot in the dark – It shouldn’t be

Direct Mail as part of a well thought out plan works. Many clients are waiting – waiting –waiting for their product, show or event to sell through cheaper forums and media than direct mail.

The Royal Mail’s Mail Media Centre www.mmc.co.uk helps to provide marketing professionals with the tools to get their campaigns right, and offers superb guidance in improving your responses.

There is no disputing that the cost of a stand-alone direct mail piece compared with a stand-alone email campaign is huge. But what is the response what is the return? Are you really measuring this?

I could spout statistic after statistic at you detailing the benefit of targeted direct mail as a stand-alone medium (which it can be) BUT COMBINED with targeted email and other equally targeted media, the sum of the parts is greater than the sum of the individual – we advocate this mix MOST strongly.

Many organisations swear by Direct Mail see an example of such from the financial services market: http://www.mmc.co.uk/News/Why-mails-future-is-assured-with-Hiscox/

Teaser and Follow-Up campaigns

These are more cost-effective than you think. Royal Mail offer a Mailsort Light service which offers heavily discounted prices on pre and/or post main item mailings these are cheap to produce and with this incentive improve greatly the response to a campaign, particularly if proposing a further offer, at a low cost.

Reference: Royal Mail.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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