June 29, 2011

Advertising Mail inserts

There was some confusion about whether third-party inserts were included as Advertising Mail, which goes live as part of Royal Mail’s revised pricing structure next week.

One DM printer told PrintWeek that there had been conflicting advice from Royal Mail on whether or not customer mailings containing third-party inserts would or would not qualify.

“It’s been an absolute farce,” he said. “We’ve been hearing one thing from Royal Mail and then a client comes and says that they’ve been told the opposite. We are the people who should be telling our clients how Advertising Mail will work and to be honest this has left us looking a little incompetent.”

Royal Mail has since confirmed that third-party inserts will qualify for the Advertising Mail service with a spokesperson saying “I have had confirmation from our head of business that customer magazines containing third-party advertising, that are not paid for by the end recipient and that form part of a company’s marketing communications do qualify for Advertising Mail.”

Transactional mail, which makes up more than 60% of the UK mail market, does not qualify for the Advertising Mail because the service only applies to mailings that comprise 100% advertising content and specifically excludes insurance renewals, bills and statements.

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June 8, 2011

Corporate Social Responsibility or Just Social Responsibility

The Supremes had it right…

…. ‘Cause baby there, Ain’t no mountain high enough, Ain’t no valley low enough, Ain’t no river wide enough, To keep me from getting to you..’.

and I must say that it does take a supreme and continued effort to commit to fundraising for a good cause on a long-term basis and to ‘keep getting’ to that new goal, but charities need long-term, driven support and Romax offers just that for Demelza.

In our support for charity as with our approach to business, we continue to strive for better results and improvements, investment in employee training, new technologies and equipment. Last year, Romax won the reward for the most ‘Outstanding SME Supporter’. This year we want to do more, complacency leads to failure.

Demelza provides an unparalleled service to families in Eltham and Kent. Romax decided to select this charity to support and employees benefit from the ‘feel good factor’ of helping a local charity.

Last year I swam the English Channel, taking 19 hrs and 13 mins for Demelza. This June I am leading a team of 10 from Romax and our sister design company Close to Water on the 3 peaks challenge – Ben Nevis, Scafell Pike and Snowdon all completed in one straight 24 hour period! As I can’t get enough swimming – on the anniversary of my channel swim in September, I am swimming the 10km River Dart Race in Devon all for Demelza.

Romax has already donated £13k worth of raffle prizes to Demelza this year, and we continue to send employees on funded charity days.

Setting enviable and leading standards for others to follow is a Romax vision reflected in by employees. Sharing in the success of our business and providing excellent service and product ensures that we provide a long-term and secure offering to all of our stakeholders.

I believe very strongly that in this tough financial climate that although charity often does begin at home, we should not shut our eyes to other people in need. As a community we should all set goals to help others achieve theirs. Let’s all find a mountain and go climb it!

Robin Sumner, Managing Director

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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June 7, 2011

Fundraising In a Tough Market

Faced with a reduction in funding but the need to maintain services, the Civil Service Retirement Fellowship (CSRF) approached Romax to discuss a fundraising mailing. Having historically used Romax for member communications, print and storage, the CSRF, having never undertaken a fundraising mailing before, were understandably concerned about investing a considerable amount of money into a DM campaign.

Following discussions, and the presentation of various options by Romax, they took the decision to send their first Donation Appeal mailing 0n 31 March 2011 through Romax, mailing to just under 37,ooo members, using Romax’s seamless print, fulfilment and mailing services to produce the mail piece.

By 14th April 2011, they had raised over £30,000 in donations and were receiving more and more cheque’s each day!

By 1st June 2011, they had raised over £65,600 in donations over 5 times the investment in the initial mailing, and are now planning a second mailing before Christmas and they assure us that Romax will be their first choice supplier!

Yet again proof that DM works!!

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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June 2, 2011

3 Peaks Challenge for Demelza Hospice Care for Children

£3,000 is the target – we are up and running – well walking up the hills in 8 days! We have 8 intrepid volunteers who are aiming to conquer the 3 peaks in 24 hours.

The normal 24 hour challenge means starting to climb Ben Nevis (Scotland) at 5 o’clock in the evening, aiming to arrive back down at 10.00 pm. Arrival time at Scafell Pike (Lake District) should be at about 4.30 the next morning, and then should be completed by 8.30am. The walk up Snowdon (Wales) should aim to start by 1.30 pm, and should be completed by 5 o’clock – hence all three peaks in 24 hours! The best time for the challenge is obviously the summer months, where advantage can be taken of maximum daylight!

FACTOIDS:

Travel Distance 1,253 Miles

Total Travel Time: 24 Hours in the vehicle!

Walking distance in 24 hours: circa 26 miles

Total Time Walking: 12.5 to 13hrs

Vertical Climb Height over the 3 peaks: 3,000 metres (9,843 ft)

Donations welcome:

http://www.justgiving.com/romax3peaks

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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